Blog

2 things your marketing team should know about your body shop customers (and why they’re probably missing the mark)
September 8, 2021
Are you burning cash on ads your customers don't connect with? That's the situation I found myself when I started pouring money into marketing my body shops after losing a major DRP. In this article, I give you some guidelines to help you choose a marketing team that will be able to speak to your customers in a language they understand.
Connecting with your Customers: Why Word Choice Matters
September 1, 2021
Whether on the phone, over email, or in person, the words we choose when talking to customers matter.
Quick Tips to Reduce Your Response Times and Close More Repairs
September 1, 2021
There’s a new currency that customers are buying with, and too many body shops aren’t capitalizing on it. What am I talking about? The human trigger of responsiveness.
Create an Unforgettable Ad in 3 Simple Steps
September 1, 2021
If you’re pouring money into marketing and ad agencies, and aren’t impressed with the results, you’re not alone. That’s why I want to share a framework that should be the foundation for all of your marketing.
Best Advice for Body Shop Owners
August 27, 2021
If you really want to move the needle in your business, one of the most powerful things you can do is utilize the human trigger of convenience.
Are you struggling to hire the right people for your body shop?
August 17, 2021
Are you struggling to hire the right people for your body shop? In this video, I share with you the secrets I use to hire high-performers and maximize the potential of my current employees.
What was the single biggest factor to my success?
August 16, 2021
If you're feeling like you’ve hit a ceiling, pay attention to the people you surround yourself with! Create a community that encourages you to grow.
The fastest way to increase profits at your body shop may surprise you...
August 27, 2021
This surprising tip made a huge difference to our net profit. In this blog, I share the moment I realized how important upselling can be in automotive repair -- and not just to us, but to our customers as well!

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